Will Beauty Sales Rebound on Black Friday?

Gen Z shoppers are ready to spend on cosmetics and personal care products because they want to dress up and socialize this holiday season, says Accenture.

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By: TOM BRANNA

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Nearly half of Gen Z consumers plan to buy beauty and personal care products this holiday season. But fewer are planning to buy on Black Friday and Cyber Monday, according to Accenture's annual Holiday Shopping Survey. According to survey respondents, 22% of consumers plan to do a lot of their holiday shopping on Black Friday or Cyber Monday, continuing the theme observed last year when 62% told Accenture they were less inclined to shop on these days. Their decision is sure to disappoint th...

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